Rated 5
Case Study
"Bunker Digital helped me with my website and Google Ads campaigns. As a new business, their support was invaluable in generating quality leads and attracting new customers. I highly recommend Bunker Digital to anyone starting out or looking to grow their business and increase revenue."
Successfully launched a brand-new website with 27 dedicated landing pages
Developed a professional logo through an iterative design process
Achieved 22 conversions in the first month at £11.82 per lead
Optimised campaigns resulting in 39 conversions at £7.68 per lead
73 organic clicks and growing as the site gained traction on Google
Our engagement with Higgins Garden Maintenance began with a comprehensive discovery process. We understood that for a new business in the competitive gardening and landscaping industry, establishing trust and visibility was paramount. We initiated the project with in-depth keyword and competitor research, focussing particularly on service-based keywords combined with a location multiplier – for example, “turfing Airdire” – which allowed us to create highly targeted landing pages.
The first step in building the brand was to design a compelling logo that encapsulated the ethos of Higgins Garden Maintenance. We presented several design options and engaged in an iterative process with the client until we arrived at a logo that perfectly represented their vision. This collaborative approach ensured that the brand identity was both modern and deeply rooted in the local context.
Building on the insights gained from our research, we developed a website that was both visually appealing and optimised for conversions. The site featured 10 landing pages tailored with “{service} {location}” combinations and 17 additional service-based pages, such as the dedicated page for turfing services. Each page was crafted not only to engage visitors but also to serve as a specific landing point for individual Google Ads ad groups, resulting in a total of 27 ad groups.
The website was designed with multiple contact options – from a standard contact form to WhatsApp and direct phone calls – ensuring that potential customers had various easy ways to get in touch. We also incorporated strong trust signals including Google Business Profile ratings, high-quality images of previous work, and testimonials from satisfied customers.
Our digital strategy was multi-faceted. Alongside a strong SEO plan that helped Higgins Garden Maintenance gain organic traction (73 clicks recorded in Google Search Console), we launched a targeted Google Ads campaign. The initial month of advertising delivered 22 conversions at a cost of £11.82 per lead, proving the effectiveness of our approach.
Following this, we undertook further campaign optimisation, analysing search term reports, managing negative keywords, and refining our keyword strategy. These efforts yielded even better results, with the campaign achieving 39 conversions at a reduced cost of £7.68 per lead.
The success of the initial digital launch has set a strong foundation for future growth. As more service pages get indexed and further refinements are made to both SEO and paid advertising strategies, we expect Higgins Garden Maintenance to continue experiencing robust growth in both organic and paid channels.
Our collaborative journey with Higgins Garden Maintenance is a testament to the power of a well-rounded digital strategy that combines creative design, technical precision and ongoing optimisation to deliver measurable business results.
