Rated 5
Case Study
"BunkerDigital transformed our Google Ads performance. The optimisations they made have not only lowered our cost-per-conversion but have also helped us reach the right audience more effectively. The process was seamless, and the results speak for themselves. We highly recommend their services."
Successfully revamped The Stair Specialists’ Google Ads strategy, focusing on specific staircase types.
Achieved an impressive cost-per-conversion of £20-£30 in a high-value industry.
Optimised campaign targeting, ad copy, and landing page content to improve relevance and conversion rates.
Enhanced audience targeting to reach the most likely customers, driving higher ROI.
Significantly improved overall Google Ads performance, leading to business growth for The Stair Specialists.
The Stair Specialists approached us to improve the performance of their existing Google Ads campaigns. Despite previous efforts, their campaigns were not delivering the expected results. We took on the challenge to optimise their account and drive more cost-effective conversions.
The Stair Specialists were struggling to achieve the desired results from their Google Ads campaigns. The existing campaigns were not effectively targeting the right audience, leading to a higher cost-per-conversion than anticipated. The challenge was to restructure their Google Ads strategy to focus on specific types of staircases, improving relevance and driving down conversion costs.
We began by revamping The Stair Specialists’ Google Ads account to focus on various types of staircases, as showcased in their Our Collections section. This allowed us to create more targeted campaigns that aligned with the specific interests and needs of potential customers.
Our approach included:
Optimising Campaign Targeting Settings: We refined the audience targeting to ensure the ads were reaching users most likely to convert, focusing on demographics and geographical areas relevant to staircase renovation and supply.
Revamping Ad Copy: We rewrote the ad copy to highlight the unique selling points of each staircase type, making the ads more compelling and aligned with what customers were searching for.
Enhancing Landing Page Copy: We collaborated with The Stair Specialists to improve the landing page content, ensuring it was consistent with the ad messaging and optimised for conversions.
Our efforts resulted in a significant improvement in the performance of The Stair Specialists' Google Ads campaigns. We managed to achieve an average cost-per-conversion of between £20 and £30, which is particularly attractive in the high-value industry of staircase renovation and new staircase supply. This efficient cost-per-conversion allowed The Stair Specialists to maximise their return on investment and grow their customer base.$
