Greenscapes Tree Services: £15.25 Cost-Per-Conversion and 250% Lead Growth

BunkerDigital partnered with Greenscapes Tree Surgery, a local South Manchester business, to enhance their online presence and attract more clients for their tree surgery services. By designing a dedicated website and launching a targeted Google Ads campaign, we successfully increased enquiries & lowered conversion costs.

The Challenge

Greenscapes Tree Surgery needed to increase visibility and generate more enquiries for their tree surgery services. Their existing website, while functional for general gardening services, was not producing sufficient leads for tree surgery.

The challenge was to create a targeted strategy that would highlight their expertise and convert visitors into paying clients.

Our Approach

To tackle these challenges, we developed a brand-new website dedicated specifically to Greenscapes Tree Services, focusing entirely on tree surgery and maintenance. The site was designed to be user-friendly, with clear information on services offered and easy navigation.

We also launched a targeted Google Ads campaign, specifically designed to attract customers looking for tree surgery services in the South Manchester area. To enhance the effectiveness of this campaign, we created six location-specific pages, such as Stockport Tree Surgeon, and six service-specific pages like Stump Grinding. These pages not only improved the relevance of the ads but also boosted SEO, ensuring that potential clients could easily find the services they needed.

The Impact

The new website and Google Ads campaign led to a significant increase in enquiries for Greenscapes Tree Surgery. The campaign has seen over 250% increase in conversions to date, and with ongoing optimisation, we reduced the cost per conversion to just £15.25 in the most recent month.

This influx of new business has enabled Greenscapes to expand their team to handle the increased workload.