Greenscapes Tree Services Case Study
Greenscapes Tree Services Case Study

Case Study

How We reduced Greenscapes Tree Service's cost-per-conversion to £15.25 and increased leads by 250%

"Working with BunkerDigital has been a great experience. The idea of setting up a new website and Google Ads campaign was daunting, but they made the process easy and straightforward. They are always on hand to help with any queries we have, and have helped us to grow our business significantly. We would highly recommend them to anyone looking to improve their online presence."

The Results 🚀

  • Designed a dedicated website for Greenscapes Tree Surgery, focusing on tree services.

  • Launched a targeted Google Ads campaign, leading to a 250% increase in conversions.

  • Reduced the cost per conversion to £15.25 through ongoing optimisation.

BunkerDigital partnered with Greenscapes Tree Surgery, a local South Manchester business, to enhance their online presence and attract more clients for their tree surgery services. By designing a dedicated website and launching a targeted Google Ads campaign, we successfully increased enquiries & lowered conversion costs.

The Challenge

Greenscapes Tree Surgery needed to increase visibility and generate more enquiries for their tree surgery services. Their existing website, while functional for general gardening services, was not producing sufficient leads for tree surgery.

The challenge was to create a targeted strategy that would highlight their expertise and convert visitors into paying clients.

Greenscapes Gardening: working great for gardening but struggling to attract tree surgery jobs
- Greenscapes Gardening: working great for gardening but struggling to attract tree surgery jobs

Our Approach

To tackle these challenges, we developed a brand-new website dedicated specifically to Greenscapes Tree Services, focusing entirely on tree surgery and maintenance. The site was designed to be user-friendly, with clear information on services offered and easy navigation.

Greenscapes Tree Services: dedicated new website focused on tree surgery
- Greenscapes Tree Services: dedicated new website focused on tree surgery

We also launched a targeted Google Ads campaign, specifically designed to attract customers looking for tree surgery services in the South Manchester area. To enhance the effectiveness of this campaign, we created six location-specific pages, such as Stockport Tree Surgeon, and six service-specific pages like Stump Grinding. These pages not only improved the relevance of the ads but also boosted SEO, ensuring that potential clients could easily find the services they needed.

Google Ad targeting tree surgery in Stockport
- Google Ad targeting tree surgery in Stockport

The Impact

The new website and Google Ads campaign led to a significant increase in enquiries for Greenscapes Tree Surgery. The campaign has seen over 250% increase in conversions to date, and with ongoing optimisation, we reduced the cost per conversion to just £15.25 in the most recent month.

Reduced cost-per-conversion to £15.25
- Reduced cost-per-conversion to £15.25

This influx of new business has enabled Greenscapes to expand their team to handle the increased workload.

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